( Authored by Aastha Jaiswal)
“Social Media replaces nothing, but compliments everything”
Why do we have so many brands, start-ups, business individuals endorsing themselves on Social Media? Ever had this thought? The answer is simply, the value of social media as a marketing strategy helping them expand their business reach even more to their customers.
“I use social media as an idea generator, trend mapper and strategic compass for all of our business ventures”
Paul George Barron from the Las Vegas Mobsters had said it right. Social Media has probably been the greatest boon to individuals wishing to start up their business, improve their brands and to reach out to the greater public. Just like a perfect resume, the right use of social media platforms can be a marketing tool for a professional.
Here are five main reasons why an individual marketing venture benefits from social media (why an individual or a professional should use social media for his/her business ventures)
BOOSTING YOUR PERSONAL BRAND
It is rightly said that a brand should be where its customers are. What better place can an individual brand find other than social media to target and attract its customers? According to statistical data, in 2019, around 2.95 billion people were using social media worldwide, which is supposed to increase to almost 3.43 billion in 2023!
What better way to reveal your brand impacting such a huge audience, apart from Social Media?
CONDUCTING MARKETING RESEARCH
Since Social Media is such an effective and efficient way of connecting with potential customers, it can largely help you conduct marketing research for your future sales. You can easily conduct voting polls, feedbacks, question and answer sessions, live sessions in order to understand the needs and requirements of your customer. Rather than handing pamphlets out to people and expecting them to answer back, doing the same on social media can show more positive results as it shows a different side of your company.
TIME SAVING AND MANAGEMENT
Thinking of the time an individual will save over ground work by moving to online social platform research, they can invest their time on other important fields of their business venture.
A professional with a zeal to expand his/her company will also be able to find other interested brands wishing to collaborate with them. You can collaborate with famous personalities and influencers, which will increase your global brand reach.
SOCIAL MEDIA IS INEXPENSIVE
Compared to the investments one puts in advertising and business promotion, Social Media is VERY inexpensive. Spending some time on your social media platform, advertising and promoting your brand, you will be able to see great outcomes in increased exposure and sales, and the building of a trustable relationship with your customers.
Every month, new individual start-ups along with big as well as small businesses are shifting to social media marketing to create a possible outreach to their potential and valuable customers. Hence, Social Media indeed has been a revolution in the world of business.
SOCIAL MEDIA CAN INFLUENCE AN INDIVIDUAL’S LIFE TO A GREAT EXTENT. IT IS A GLOBAL PLATFORM AND POTENTIAL EMPLOYERS AND RECRUITERS ARE ALWAYS TRACKING YOUR ACTIVITES AND PRESENCE ON SOCIAL MEDIA. HENCE IN ORDER FOR GROWTH, FUTURE JOB CHANGE AND TO MOVE AHEAD IN LIFE, A GOOD SOCIAL MEDIA PROFILE IS VERY IMPORTANT.
- YOUR IMPACT ON THE SOCIAL PLATFORM
Change bringers are the ones who move ahead in life. Building a social media profile which speaks for your social contributions, your awarded deeds, and how you have positively impacted your audience on social media makes your potential recruiter interested in knowing you more.
- SOCIAL POSTING
The kind of pictures you are putting up on your Facebook or Instagram handle will speak for the kind of person you are. In case of unruly, negative pictures, the audience will presume you to be a pessimist, while positive, interactive posts will show you as a person who has a strong zeal to perform, operate and impact
- BE DIVERSE
Showing the network that you’re open to new ideas and opportunities by indulging in all rounder projects and activities end up doing the work your resume does for you- who you are, and what you want to be.
- KEEP YOUR PROFILE UPDATED
The most important criteria is to keep all your profiles updated. None should be ignored and all should be interacted on. In case of new ventures or job opportunities got by you, do mention it on your social media. It makes your profile have a greater reach.
The main purpose of a social media platform is for you to interact with your target audience. The key to interaction is proper engaging. Learn to interact with targeted companies, important personalities, create a change and aim for success!